The NOTIFIER(TM) Solution Explorer is a marketing tool which provides a way for ESDs, end-users and other life safety professionals to follow a guided "explorer" approach to deliver a customized in-person application-focused sales and marketing presentation based on specific building and application types that the user or salesperson selects. The app can be used to create a custom web page dedicated to a specific client or client project with links to web-based collateral resources that correspond to the recommended NOTIFIER system(s) or products for their application.